Science Communications - Live! Critical skills for talking to the media – how to prepare for an interview and win public trust

Science & Innovation
Student Session
Sandra Blakelsee, former New York Times science reporter, book author

After a review of the state of American journalism with regard to scientists, the stories they tell, and ways to reach a broad audience, two veteran journalists (one print, one radio) will demonstrate, using volunteers from the audience, how to prepare for and handle interviews on all media platforms. Through role playing and audience feedback, all participants will get a feel for how to carry out this critical function -- which has never been more important.